Cloud computing is making deep inroads into the marketplace, but organizations are concerned about risks regarding security, privacy, availability, data protection and retention.
Any one of these could damage a company's business and its brand.
How can the risks impact companies' brands and how can third-party assurance provide a solution?

It can be hard for cloud providers, security vendors and integrators to demonstrate their wares to potential customers. Third-party assurance can certify their level of security, privacy and data protection and also boost their reputation for transparency. pwc's November 2011 paper covers:

• User concerns about compliance certifications and self-assessments
• Cloud computing risks like availability and data integrity
• Third-party assurance of security policies, monitoring and compliance

 Source: pwc - PricewaterhouseCoopers LLP